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New distributor for Triumph in SA

2018-03-12 12:30

Dries Van Der Walt

Image: Supplied/Triumph

Johannesburg - Good news for Triumph owners is that a joint venture between the Fury Motor Group and motor industry veteran Bruce Allen has recently been appointed as distributor of Triumph motorcycles in South Africa.

Allen is CEO of the new company, Triumph South Africa, which will take over from the previous distributor, Kawasaki Motorcycles South Africa.

Sales of new Triumph models will start in May 2018., and will include the British manufacturer’s adventure and touring motorcycles (Tiger 800, Tiger 1200 and Tiger Sport), roadsters (Street Triple and Speed Triple) and modern classics (Bonneville T100, Bonneville T120, Thruxton, Street Scrambler, Bonneville Bobber and Bonneville Speedmaster).

Allen says that South Africans have long had a love affair with the Triumph brand.

He said: "In recent years Triumph has sold an average of 450 motorcycles per annum, enjoying a market share of 6% of the over 500 cc segment."

He added that they would prioritise support for owners of existing Triumph models, but have a firm eye on the future.

Image: Supplied/Triumph

Allen mentioned: "We have committed to building a flagship ‘Triumph World Black’ facility in Woodmead, Johannesburg. This will initially accommodate the needs of our Gauteng customers, while facilities meeting global Triumph standards will open in Cape Town in 2019 and in Pretoria in 2020."

Triumph Johannesburg will operate in the interim from South Road in Sandton, where servicing will be available from late March 2018. The historical Triumph dealers in Gauteng (Centurion, Edenvale and Boksburg) will continue to act as Authorised Triumph Service Centres during construction of the Triumph World Black facility in Woodmead.

Cape Town, Durban and Port Elizabeth will also continue to support Triumph owners as Authorised Triumph Service Centres in their respective cities. 

"The Authorised Triumph Service Centres are dealerships that formed part of the previous Triumph network. They will be service centres only. Due to our only current new flagship retail dealership being Triumph Johannesburg, should a future Triumph owner wish to purchase a new motorcycle, we would gladly facilitate the sale and delivery through Triumph Johannesburg," explains Allen.

Image: Supplied/Triumph

Existing owners will also be happy to learn that their warranties will be honoured.

He told the media during a briefing in Johannesburg: "All warranties on products sold by the previous Triumph retail network will remain intact on the original Triumph warranty terms for the balance of that motorcycle’s warranty.

"Triumph South Africa, through the appointed service network will ensure that customers’ service, parts and warranty needs are well taken care of."

Allen told the journalists that Triumph South Africa’s goal is to drive progressive growth in volumes, delivering market share of closer to 10% by 2021. This will be done by ensuring that the Triumph brand is presented and promoted in South Africa in a premium and focused manner, with a priority being the customer’s experience on both a product and engagement level. 

Image: Supplied/Triumph

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