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AMG, Ducati team up for sales

2010-11-29 10:33

CO-OPERATION: Mercedes-Benz AMG unit and Ducati will be working closely together in the future.

Mercedes-Benz' AMG unit and Ducati have announced that the two companies will be working closely together in future.

The initial aim of the co-operation between the performance brand from Affalterbach and the Italian manufacturer of high-performance motorcycles is to develop common marketing activities. AMG, for example, will support the Ducati MotoGP team as an official car partner from 2011.

During selected AMG events participants will be able to take a test ride on a Ducati motorcycles and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars.


Joint events are also planned for the members of the AMG Private Lounge with which more than 13 000 AMG customers worldwide are registered.

Ola Källenius, CEO of Mercedes-AMG, said: “AMG and Ducati ideally complement each other as each shares the same values: racing as a  driving passion and high-performance plus exclusivity as the central brand messages of both AMG and Ducati."

Ducati CEO Gabriele del Torchio echoed this opinion. “In AMG we have found a partner which perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design."

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