Emulate the team spirit which immortalised the original 'Cannonball Run' and guarantee exceptional fun and intrigue. Contract sponsors, campaign partners and media partners. Strive to collect R500 000 for charity. These are Women and Men against Child Abuse as well as The Kidz Clinic in Bloomsburg and Alexandra Township. It is hoped the run will also be able to create an advertising platform for the corporate sector to either launch new, or endorse their existing message and brand as well as "In Your Face" advertising media vehicles. Amass a field of high-powered commercially available cars, as well as street legal race vehicles, which will ensure an audience and spectator following. Run an event, which is both street legal, as well as safe for contestants and spectators. Implement race stages, which will guarantee spectators and following. Employ all the necessary emergency vehicles and personnel, which will assist in ensuring our 'Safety' philosophy. Introduce International and National celebrities. Run this road race on an annual basis, for the next three years, along different routes within Southern Africa.