The Wolfsburg-based brand, though, denied the media speculation, its press office insisting that the name is 'rooted in tradition.'
Earlier, the German Bild newspaper said parent company VW may become 'Auto Union' to differentiate between the Volkswagen and similarly-owned Audi vehicle lines.
The VW holding company also controls Bentley, Lamborghini, Seat, Skoda and Bugatti.
Earlier this year Bernie Ecclestone urged the German manufacturer, whose boss Bernd Pischetsrieder attended the Bahrain grand prix in April, into F1. -GMM