MASERATI has chosen top South African model Genevieve Morton to present its range in the 2015 brochures for its model range and to feature in a worldwide social media campaign.
Hailing from Benoni (as made famous by Charlize Theron), the 26-year-old model was raised in Scottburgh and is the first South African to appear in the renowned Sports Illustrated America swimsuit issue, something she has achieved five times, most recently this year in the Virgin Islands.
Morton has completed a major photo shoot for Maserati to help relaunch the marque’s global brochure range.
To maximise the launch, Morton will bring her two million Facebook fans, 108 000 Instagram followers and 57 000 Twitter readers to the Maserati social media campaign, joining Maserati’s four million fans on Facebook. — WR