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KIA: Now it's the edgy, wedgy Koup

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Merc wings it with chicken clip

2013-09-25 11:39

MERC’S CHICKEN TESTERS: Mercedes-Benz educates potential buyers on its Magic Body Control with the help of feathery-testers. Check out the automaker’s hilarious chicken ad. Image: YOUTUBE

Mercedes-Benz claims its new S-Class "is the first car capable of detecting road undulations in advance". To educate buyers about its Magic Body Control the automaker turned to chickens. Seriously. Watch the humorous video!

Mercedes-Benz claims its new S-Class is "the world's first car capable of detecting road undulations in advance”.

The automaker said: “If the the camera in the windscreen detects unevenness Magic Body Control sets up the active suspension to absorb it. This helps to ensure a unique level of ride comfort.”

Video: Chickens demo Merc's Magic Body Control

To help explain its new technology to potential buyers Merc turned to chickens in a quirky, yet educational, video posted on YouTube.


The camera scans the road up to 15m ahead and to provide a precise road profile and the control unit continuously calculates the best control strategy for dealing with unevenness.

Based on this, the active suspension is able to adjust shock-absorber settings (from harsh to soft) for each wheel and increase or decrease the load on each wheel via the hydraulics.

Since the surface scan is camera-based, it can only function in daylight in “good visibility and on suitably surfaced roads”, at up to 130km/h.

Project manager Stefan Cytrynski said: "You almost glide over the road, as if on a flying carpet. We want to make it possible for drivers to feel as little of the road surface as possible, if that is what they want."

Read more on:    mercedes-benz  |  germany  |  s-class  |  tech

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