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Amarok taking VW to new markets

DOUBLE-CAB WITH SPACE: The load bed on VW's new Amarok is the biggest inits class - an even has its own floodlight.
DOUBLE-CAB WITH SPACE: The load bed on VW's new Amarok is the biggest inits class - an even has its own floodlight.
Volkswagen Commercial Vehicles is exploring new terrain with its new Amarok bakkie – it’s big!

Thanks to the vehicle’s versatility and efficient drive technology the Volkswagen Commercial Vehicles brand is staking its claim in the midsize bakkie category with its fourth model – after the T5, Caddy and Crafter.

In the past five years more than 500 000 new one-ton bakkies have been sold in South Africa. Volkswagen Commercial Vehicles sees an excellent opportunity to establish itself in this market with the Amarok – a bakkie that is fuel-efficient, rugged and uncompromising in design.

Concept in 2008

The Amarok is assembled at VW’s Pacheco plant near Buenos Aires, Argentina. The name for the new bakkie comes from the language of the Inuit Indians of northern Canada and Greenland. “Amarok” means the wolf.  

Back in 2008, Volkswagen Commercial Vehicles offered a preview of the Amarok being presented today with a bakkie concept at the International Automotive Exhibition (IAA) for Commercial Vehicles in the German city of Hanover. The concept car – configured as a modern emergency vehicle for rescue swimmers in “SAR” (Search and Rescue) trim – already featured all of core design elements of the production version.

Now, the production model is taking its shift on patrol.

Paving the way

This much is certain: the Amarok is the Volkswagen among mid-size bakkies. It will set the standards in its competitive field. Never before has there been a comparable model so fuel-efficient and with such low emissions, comfortable and safe.

Amarok is paving the way in practical everyday use too.

For instance, it has the widest and easiest to use load bed in its segment, while taking on the largest payload. This versatility, together with highly advanced power-train technology, gives it the potential to set the pace in this one-ton bakkie segment.
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