Chevrolet is challenging all preconceived ideas of entry-level vehicles with the launch of the new Spark model range.
Spark has always provided very affordable motoring at the entry level of the market, and Chevrolet therefore aims to stick to this winning formula.
"The entry-level sector of the market is very price sensitive, which means that value for money becomes a very important factor for customers," says Arthur Boyle, marketing manager of Chevrolet South Africa.
"Chevrolet has taken a hard look at the costs and specification levels on the new Spark, and made sure that customers get the right balance of features which really matter."
The Spark is available in three model variants: The 0.8-litre L and the 1.0-litre LS and LT models.
Spark's all-new interior incorporates new seats designed to optimise the slightly higher roofline, with new trim materials creating a light, spacious feel.
Its four wide opening doors and low sills mean easy access even in the tightest of car parks and once inside, there's plenty of room for four adults or it can easily seat three teenage children across the back seat.
The newly designed dashboard features a centralised instrument cluster, which now incorporates a revcounter on the 1.0-litre engined models.
The central binnacle includes all new ventilation controls, with positioning for an optional audio head. A small display area immediately in front of the driver incorporates all the information and warning lights.
All the Spark models come equipped with speakers, an aerial, wiring and plugs to facilitate the fitment of radios without having to interfere with the overall finishing of the vehicle.
Special attention has also been given to small storage areas for the driver?s convenience, such as the door pockets, the sunglass holder and under seat storage on the LT model.
Convenience Throughout the Range
Chevrolet has retained an L level of specification - unchanged in content from the previous model - but with new dimensions, looks and engineering advancements.
"The Spark L continues to offer great value as the lowest priced new car available in South Africa," says Boyle.
"We have deliberately kept the equipment level quite basic in order to provide the lowest possible price point at which a customer can enter the new car market."
As a latest-generation engineered vehicle with modern levels of passive safety and emissions, the Spark L still offers a comfortable interior with full cloth seats, an immobiliser, a full size spare wheel, and various small touches such as intermittent windscreen wipers, and a remote fuel flap opener.
The LS model addresses the customer who has the additional income to step up to higher levels of creature comforts.
These upgrades include air conditioning, a driver's airbag, key operated central locking, electric front windows, remote tailgate opening and adjustable rear view mirrors, as well as a driver's seat height adjuster.
There's also a rev counter, rear window washer/wiper, and rear window demister.
The rear seat backrest is split on all models, for more loading flexibility.
From the exterior the LS is distinguishable from the L by the colour coded bumpers and alloy wheels.
For customers it is not just about price anymore - safety and convenience have moved up the priority list.
Chevrolet has for this reason added a third derivative to the Spark range, the LT.
It includes all the LS specifications, plus an additional passenger airbag, power steering, ABS, fog lamps front and rear, seat headrests and a remote operated central locking system with an integral alarm.
All the models come with a three year or 100 000 km warranty and roadside assistance.
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