ADVERTORIAL: Corsa Ute joins Chev family
General Motors SA
Corsa Utility Joins Chevrolet Family
There is no doubt that the Corsa Utility is the South African bakkie of choice. This award winning vehicle has been the best selling ¾ ton utility on the South African market for five consecutive years; as well as retaining its first- in- segment position according to the Synovate Quality Awards.* An award that went hand in hand with GMSA’s light commercial vehicle plant being named the top light commercial vehicle plant in the country.
And now the country’s top selling sub-1 ton pick-up, the Corsa Utility, is joining the Chevrolet product line-up. This feature-packed and wildly popular small pick-up joins the Chevrolet Lumina Ute, a vehicle that makes a unique statement as a powerful leisure oriented pick-up, within the Chevrolet LCV product range.
As one of GM’s global brands, this is a move towards strengthening the Chevrolet’s product portfolio offering in South Africa. South Africa is the only country which sells the Corsa Utility under the Opel brand. As Chevrolet is one of GM's core brands, it made sense for GM to align with GM’s global Chevrolet strategy. The Chevrolet Aveo is currently GM’s top selling passenger vehicle in the world; last year GM sold almost 72 000 Chevrolet vehicles in Africa of which 30 092 were Aveo’s, and the Cruze 1.8 LS was voted a 2009 Car of the Year finalist in South Africa and was also nominated as finalist in the World Car of the Year competition.
However, Opel will continue to occupy an important part of GM’s product portfolio; and they will continue to look for opportunities to introduce exciting new Opel products to market.
Why the Corsa became a firm favourite
Released to South African buyers in late 2004 the latest generation Corsa Utility immediately went into a back order position as buyers clamoured for this spacious class leading performer from General Motors South Africa. That high level of demand has continued as a feature of the light commercial vehicle market. And with good reason; as the Corsa Utility has redefined the sector in terms of its car like interior, load carrying ability, style, and specification. A feature rich specification across the range provides appeal for the serious business user while providing a comfortable second car option for the private buyer where it fills both utility and leisure vehicle roles.
With the introduction of the Corsa Utility GMSA registered the name “Maxicab” to highlight the spacious interior. The seat travel accommodates the tallest of drivers in comfort without compromise. Equally generous is headroom and shoulder room. Interior storage, often a shortcoming in all pick-ups, is well catered for with a voluminous storage space behind the seats.
A little under a year ago the Corsa Utility reached a significant milestone when sales of this model passed 100 000 units after just 57 months in the market. Sales are now heading towards 120 000 units as this popular sub-1 ton light commercial vehicle takes on the Chevrolet badge.
Same award winning vehicle; just behind new badge
The name may have changed, but it will continue to be built to the same standards, using the same parts, so that you can be assured the Corsa Utility by Chevrolet will still offer you the same quality and same specifications from the same factory. Still proudly SA, just behind a new badge! In fact, the Corsa Utility just got even cooler; the Corsa Utility 1.4 Base model, can now be ordered with a factory fitted air-conditioning option as part of the great value.
Beyond that, the only changes which have been made are to those parts where the badge has changed. The front grille now boasts the gold Chevrolet bowtie in chrome ring. The rear tailgate badge has changed to encompass the Chevrolet bowtie. The wheel centre cap now features the Chevrolet bowtie, as does the steering wheel pad. The engine now also features the Chevrolet badge.
As it is important to GM that they retain the great value philosophy as part of this Chevrolet brand offering, there will therefore be no pricing impact as they change the brand on the vehicle. Pricing starts at R107 600 for a 1.4 Corsa Utility base model.
And if you are the proud owner of an Corsa Utility, you can rest assured that the quality and reliability of your vehicle, proven by various 2009 Synovate Quality Awards*, together with GMSA’s Total Confidence package will ensure your vehicle will continue to be sought after by the market.
And the awards won’t stop here. Nor will your Total Confidence Warranty. The Corsa Utility by Chevrolet, will still be backed by the same 5 year / 120,000 km warranty, so you will continue to receive all the Total Confidence benefits, which include 5 years road side assistance.
For more information, or if you have any questions, check out www.corsautility.co.za
* The Synovate Quality Awards bi-annually recognise exceptional quality in the South African motor industry.