CAPE TOWN - Minister of transport and public works Robin Carlisle, will be awarding the first winner of the Western Cape's Safely Home Road Safety Reward campaign with their share of a R50000 prize in January 2013. The campaign was launched in December 2012 and aimed at rewarding drivers for good behaviour on our roads over the festive season. CASH PRIZE INCENTIVECarlisle said: "The initiative is part of a behavioural economics technique aimed at establishing a culture of obeying road rules by promoting an identity of responsible road users." The Western Cape is offering a cash opportunity to vehicle owners and drivers who remain fine-free over the holiday season. Two cash prizes of R25000 will be rewarded to qualifying drivers, drawn at random, from drivers with their vehicle(s) registered in the province. According to the safely home website: "All drivers in the province are automatically entered into the draw, and winners will be drawn from those who meet set criteria and ensure that their details on the National Traffic Information System (eNaTiS) are correct and up to date."Read the terms and conditions here!Do you think this is a good way to curb accidents and road deaths in the Western Cape? Could the funds have been better spent elsewhere? Email us and we'll publish your thoughts or use or Readers' Comments below.