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With a slogan like, ‘We don’t make beards cool, we keep ‘em that way’, the company and crew of Bonafide Beards based in Joburg are a cut above the rest. This crew is full of good humour, creativity and adventure. They give off a sense of down-to-earth genuineness, and that a day spent in their company would be a blast.
We caught up with co-owner, Joe Fleming, to find out what makes him tick, where he hangs his hat after a long day of work, his favourite food spots, and how his story began.
