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Land Rover wins UK Motor Trader award

2012-08-01 12:13

AWARD WINNER: Land Rover has been named the 2012 Carmaker of the Year in the UK's Motor Trader awards.

Land Rover has been awarded the 2012 Car maker of the Year in the UK’s Motor Trader Awards, an honour "reflecting excellence in both its model range and business performance".

According to Motor Trader, receiving the award suggests the recent advances made by the company have proven to be successful as Land Rover has stepped up its game in developing new models that meet customer priorities in terms of style, practicality and higher environmental performance.

This was achieved while remaining faithful to its global reputation for excellence and innovation in capability and all-wheel drive technology.

EXCELLENCE AND INNOVATION

Evidence of this accomplishment is in the worldwide success of the Range Rover Evoque. The award winning car has reshaped the luxury compact SUV market and remains in demand even after a year of production.

Curtis Hutchison, Motor Trader editor, said: “Land Rover is a brand on the move. Sales have been rising in a tough market since 2010, thanks to a range of compelling vehicles and the addition of the hugely popular Evoque.”

Also taken into account were the effectiveness of Land Rover’s commercial re-organisation and the long-term investment made in its UK retail network.

Land Rover’s UK marketing director Laura Schwab said: “We highly value this award as it reflects not only what we are achieving with our developing product range, but importantly the investment we have made in building a sound and profitable commercial platform, too.”


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