Land Rover will unveil a Range Rover Evoque convertible concept at the 2012 Geneva auto show.The concept hopes to build on the global success of the Evoque and is being shown to gauge reaction and to assess the potential for the new SUV - something Land Rover does frequently.The concept was developed by Land Rover design director Gerry McGovern and his team. McGovern said: "The Evoque lends itself beautifully to the idea of a convertible. This study is not a traditional convertible design execution - instead we have worked with the balance of the Evoque's lines to retain its distinctive shape and create something unique and, we believe, highly desirable."The soft-top roof is fully retractable and the car comes with roll-over protection. "The vehicle was developed with Land Rover DNA at its heart," the automaker said, "and keeps key characteristics, including a command driving position and all-terrain capability." MARKET POTENTIAL: The Evoque convertible concept will explore the hardtop's potential for convertible customers.The new convertible body style has been achieved with minimal changes to weight and torsional rigidity.The cabin still has the Evoque's award-winning technology, including terrain response, 360-degree cameras and parking radar. The Evoque concept has unique 21" Titan silver wheels and has a metallic paint finish.John Edwards, Land Rover's global brand director, said: "This is a new twist to the Evoque story and explores the potential to extend the brand's appeal by giving customers more choice while reaching out to a completely new customer base. "We will be excited to see the response to this concept as we assess the potential for building on the Evoque's exceptional success."The car will be revealed at Geneva as a design and engineering study. There are no production plans confirmed.