COMING IN MARCH '17: The Range Rover Velar will be unveiled imminently. Image: Motorpress
• Positioned between Evoque and Range Rover Sport
• Velar name derived from 1969 prototypes
• World premiere on March 1 2017
Pretoria – The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later, the company will introduce the fourth member of the Range Rover family, to be unveiled on March 1 2017.
Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Harks back to RR prototypes
Land Rover Chief Design Officer, Gerry McGovern said: “We call the Velar the avant-garde Range Rover, It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
The automaker says the Velar is 'refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering'.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the 60s.
When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
Full details of the Range Rover Velar will be announced on 1 March 2017.