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Nissan, MasterDrive keep Miss SA safe on the road

2017-06-07 09:12

ROAD SAFETY: Nissan SA and MasterDrive help Miss SA Demi-Leigh Nel-Peters improve her road safety skills. Image: Motorpress

Pretoria - Nissan and MasterDrive invited Miss South Africa, Demi-Leigh Nel-Peters, to enhance her driving safety skills through a Defensive Driver Training course behind the wheel of her Nissan Juke.

MasterDrive SA's managing director Eugene Herbert says: "Car accidents not only have financial impacts but also psychological ones, with the ability to forever change a person’s life and even sometimes costs them their life altogether." 

He believes training is the tool through which South Africans can empower themselves while simultaneously becoming safe and responsible road users.

Automotive technology will also continue to play a critical role in the reduction of road accidents.

MD of Nissan Group of Africa, Mike Whitfield, says: "Through the development of innovative technologies that help drivers avoid risk, our aim is to reduce the number of accidents on the road."

                                                                         Image: Motorpress

Herbert said: "If each person in this country commits themselves to fulfilling their role as responsible road users, we have the potential to drastically reduce the high fatality rates on our roads. These fatality rates are not someone else’s problem. It’s my problem, it’s your problem, and it’s our problem. Until each person accepts this responsibility we will only achieve limited results.”

“We want to play our role in road safety by encouraging and helping road users to fulfil this responsibility and hope that Demi-Leigh will do the same, using the positive influence she has on South Africans to encourage them to take road safety seriously.”

"Road accidents are still a leading cause of deaths in our country, highlighting the importance of the ongoing drive towards greater safety on our roads,” says Nel-Peters.

“Initiatives like this have the potential to make a real difference and I feel privileged to be a part of the process."

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