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As it happened: These 10 people are kissing a car for hours...

Texas - A Live video has gone viral on Facebook as 20 people hope to win a Kia Optima by "kissing the car" for the longest period.

The competition is being hosted at a dealership in Houston, Texas and contestants have already snogged the South Korean sedan for hours.

We hope contestants have factored in a 'bathroom solution' (read: adult nappy) and figured out a way to consume liquids and food while pressing their lips against the Kia. The contest started at 8:00am US time and there are still many people competing.

Contestants have been whittled down to the final 10 on Wednesday.

Endurance is the name of the game

The FOX 7 TV station says: "This is a live look at 96.7 KISSFM hosting an endurance contest at Southwest Kia in Round Rock. 20 contestants put their lips on a Kia Optima beginning at 8:00am (US time) and they'll have to leave them on the car until only one person is left to win it!"

FOX 7 Austin says: "The 96.7 KISSFM endurance contest continues as contestants keep their lips on a Kia Optima in the hopes of being the last person so they can win it!"

Watch the LIVE feed below: 

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