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'Guaranteed to kill traffic demons' - These road ads poke fun at SA's Prophet of Doom

2017-10-17 09:20

Johannesburg - The Road Traffic Infringement Agency (RTIA) has released a series of videos aimed at motorists who seek out prophets and fake Inyangas to resolve traffic violations.

The campaign, says the organisation, hopes to drive home the message that motorist should settle their outstanding traffic fines.

The RTIA believes its ads will give South Africans "a chance to laugh at themselves".

'I'll bless the 95 unleaded from your car'

In one of the videos, a motorist is seen consulting an 'Evangelist', asking for his fines to be quashed.

The Evangelist can be heard saying: "I will bless the 95 unleaded from your car. When you drink that 95 unleaded it will taste like the sweet wine of glory," a reference to the 'miracles' promised by some prophets who reportedly made members of their congregation drink petrol. 

Watch the videos below:


Japh Chuwe, CEO of RTIA, said: "When the advert was first presented to me, I was immediately grabbed by the satirical approach, which I find funny and a welcome ice-breaker.

"I am aware of the recent tensions around bogus prophets who have been accused of taking advantage of vulnerable people.

"It is obviously a very serious matter and we by no means undermine it, however we appreciate the satirical approach by our creative agency and we believe South Africans will get a chance to laugh at themselves."


What do you think of the RTIA's new campaign? Is it effective in its message of resolving traffic fines in SA? Share your thoughts with us!
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Read more on:    rtia  |  south africa  |  traffic fines  |  road safety

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