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Yummy mummy in Fiat nappy rap

2012-12-19 09:16

NAPPY RAP MOM: Fiat reckons its upcoming 500L (for large, not long) is dead right for mummies (yummy or not) so is pushing the point with a really great video.

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It’s already described as the fun and functional car for families but now the new Fiat 500L is the subject of a clever new rap film celebrating the realities of motherhood - and a rather yummy mummy.

The car is expected in South African in the second half of 2013.

The edgy and humorous interpretation of everyday family life, Fiat says, follows a stylish young mum around her home while she raps about the reality of her life after the arrival of children. It’s a no-holds-barred portrayal of the challenges women face as they grapple with their new maternal role.

NEWEST FAMILY MEMBER

The film, posted on the Fiat UK YouTube channel, was inspired by some of the comments made in research groups undertaken earlier in 2012 on the Fiat 500L. When discussing their lives, mothers demonstrated the desire to retain their sense of style and modernity while tackling family challenges.

The answer to many of those challenges can be found in the new Fiat 500L, the newest addition to the Fiat 500 family, which launches in the UK early in 2013. The stylish and versatile car is aimed squarely at style-conscious young families looking for a vehicle that meets their practical needs and reflects their personality.

Watch the video!

With five doors and 400 litres of boot space, the Fiat 500L is substantially larger than the Fiat 500 city car but shares the smaller car’s iconic looks and numerous personalisation options, making it the perfect choice for stylish young parents who want an attractive car that works for their new family.

The Fiat 500L will be available initially with a choice of four low-emissions engines (Euro 6 petrol and Euro 5+ diesel), with stop/start ignition on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 900cc, 75kW, 1.4 qua-valve, 71kW 1.3 quad-valve 64kW MultiJet diesel with manual or MTA transmission and 1.6 quad-valve 78kW MultiJet diesel.

'KNOWING SMILE'

Elena Bernardelli, marketing director of Fiat Group Automobiles UK, said: “We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity.

“We hope that by dramatising the reality of becoming a new mum in this way we will raise a knowing smile from mums everywhere and we're sure they will recognise how the Fiat 500L can bring a touch of glamour into their family's lives.”

The new Fiat range starts at the equvialent of about R207 000 in the UK.

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