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Your new Caddy - made in China

2013-06-19 12:58

GROUND-BREAKING: Dan Akerson, CEO of GM, spoke at the new plant in Shanghai which will produce Cadillacs in China for China. Image: AFP

SHANGHAI, China - Cadillac. Made in China.

Sounds scary, hey, but that's what could soon be stamped under the bonnet of America's iconic answer to Rolls-Royce.

Yep, goldarn it, General Motors will assemble 160 000 Cadillacs a year at a R13-billion plant the construction of which has just started in Shanghai and should be in production within two years. China wants luxury cars and GM wants a fat chunk of the Chinese equivalent of that nation's American Apple Pie.

GERMAN COMPETITORS

GM chairman and CEO Dan Akerson, pie fork no doubt already raised high, said: "We're going to bring our high-end, premium product here and we're going to see how we run against the competitors from Europe and Japan."

The American company aims to capture 10% of China's luxury car market by 2020, GM officials said. Its current total market share in China is around 2.5%.

Cui Dongshu, of industry group the China Passenger Car Association, said "There are generous profits in the luxury car market. GM has to make an investment targeted at the segment and build this plant in Shanghai to localise its products to effectively seize a place in the high-end segment."

GM sold 1.33-million vehicles in China for the first five months of 2013, up 10.6% from the same period in 2012.

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Read more on:    general motors  |  china  |  cadillac

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