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World Cup - German GP discount backfires

2014-07-11 11:03

HEADED FOR HOCKENHEIM: F1 teams will head to the Hockenheim circuit for the 2014 German GP on July 20. Image: AP / Darko Vojinovic

BERLIN, Germany - Hoping to attract more spectators to the Hockenheim race circuit, 2014 German GP race organisers were left red-faced after a Soccer World Cup marketing gimmick backfired.

Organisers offered a discount the equivalent of R160 for each goal scored by Germany’s world cup squad against Brazil, host nation of the Soccer World Cup, ahead of the 2014 German GP on July 20.

Unfortunately for organisers Germany performed too well in the semi-final and thrashed Brazil 7-1. It means a discount the equivalent more than R1000 per ticket in the six highest categories for the German GP.

Auto Motor and Sport correspondent Michael Schmidt said: “The inventor of the campaign probably had not imagined such a result.”
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