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Women’s Coty: And the winner is...

2013-07-10 11:43

FORD'S 1.0 PERFORMER: Ford's Fiesta earns top honours from the fairer sex in the World Women's Car of the Year 2013.Image - Ford


Ford's latest Fiesta four-door hatch has arrived in South Africa with a new design, interior tweaks and a new one-litre engine.

The Women’s World Car of the Year (WWCoty) results are out and the Supreme Winner for 2013, as voted by a panel of female judges, is the Ford Fiesta equipped with its 1.0 EcoBoost engine. 

The Fiesta, launched in South Africa earlier in 2013, edged out runners-up Mazda’s CX5 and Range Rover.


Ford’s Asia Pacific product communications director, Craig von Essen, said the company was “thrilled” to receive not only the economy car category award but the overall supreme award.

Von Essen said: “Women pack powerful purchasing power, representing a huge market opportunity.

“The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0 EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”

Chief Judge, Sandy Myhre from New Zealand, said the judging categories were changed for 2013 and the three-tier voting system makes it that much harder for vehicles to be selected as finalist much less winning an award.

Judges supply their own short list from 2013 model year cars they've tested. A list is formed to determine the finalists from which judges choose their overall winners and podium finishers.


Myhre said the WWCoty awards are designed to reflect the preferences of female buyers through the ballot box of female motoring writers.

She said that while some of the judging criteria remained consistent, there are variables: “The Family Car category, for instance, includes child-friendliness, storage space and value-for-money and individually these aren't always appropriate on which to judge a sports car for example. 

“It's what makes these awards unique, quite apart from the fact there is no other international motoring award in the world which is voted by women and with women in mind.”

British judge Victoria MacMillan Bell said: “The Fiesta has such a high-end look and feel to it.  Pair this with the multi award-winning 1.0 EcoBoost engine achieving range figures and performance never before seen and this very stylish pocket rocket wins in every category, with bells on.”


South Africa’s Charlene Clarke said: “South Africans adore brands they know and trust. As such the Ford Fiesta, specifically with its EcoBoost engine, is already finding massive favour with drivers in this market.
“Now, of course, it comes with Ford's sensational styling and SYNC technology.  The surprisingly good performance of the EcoBoost engine and superb economy means this is an unbeatable combination.”

In 2013, judges were asked to vote for SUVs in a separate category. The Mazda CX5 beat Hyundai’s Sante Fe for the top SUV spot.

Judges were also asked to nominate their Dream Car. This was won by the Aston Martin Vanquish which managed to trump the Jaguar F-type.

An award ceremony will be held in London in October 2013.

Wheels24's resident female motoring guru JANINE-LEE GORDON shares her pick:

“My pick of the bunch would be the Toyota 86. Women want value for money, something pretty and reliable... and enough space for kids and/or shopping. With that in mind, the Ford Fiesta is an easy choice.

"But I want good looks, great handling and a car that’s fun behind the wheel. I hate shopping, so a huge boot isn't necessary. The 86 ticks all the right boxes for me. Sure, it's not that fast, but if I really needed speed there's always the option of aftermarket mods."

The official results in each category are:   

Family Car:
1 Audi Allroad  
2 Volkswagen Golf 
3 BMW 3 Series

Luxury Car:

1 Range Rover
2 Mercedes Benz SL550
3 BMW 6 Series

Sports Car:
1 Porsche Boxster S
2 Audi RS5
3 Toyota 86/Subaru BRZ

1 Mazda CX5
2 Hyundai Sante Fe
3 Nissan Pathfinder

Economy Car:
1 Ford Fiesta
2 Kia Cerato
3 Toyota Prius

What do you think of the Women’s World Car of the Year awards? Email us and we’ll publish your thoughts on Wheels24.

Read more on:    new models  |  women  |  ford fiesta

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