HAPPY 2014 WINNER - AND HER DRAWING: 2014 South African under-eight category winner and international finalist Nireka Singh from Durban with her father Niren. She won R8000 and a trip to Japan with her parents. Image: Toyota
Toyota SA is searching for creative children to enter its ninth annual Toyota Dream Car Art Contest. The competition will run until March 16 2015.
Toyota said: "The contest is intended to create opportunities for children throughout the world to develop their interest in cars and to help feel the joy and importance of having a dream through drawing pictures of their dream cars."
SHOWCASE SA TALENT
The contest was visualised by Toyota president and CEO Akio Toyoda, who wanted to create a platform to teach children to use the power of imagination and to stimulate interest in cars. Toyoda remains the chief judge of this competition.
Glenn Crompton, vice-president for marketing at Toyota SA, said: "The Dream Car Art Contest is a platform for Toyota to engage with the children in South Africa and around the world through both a national and international contest.
"It also allows us to showcase South African talent to the rest of the world. We are excited to see what this year holds for the competition and we encourage South African children to enter. No dream is too small for us."
14 000 ENTRIES IN '14
The contest, started in 2004, has increased in popularity in South Africa from about 350 entries in the first year to more than 14 000 in 2014. Toyota affiliates around the world conduct competitions in three age categories: younger than eight, eight to 11 and 12-15 years-old.
The top five contestants will win prizes on a national level and the top three will be entered into the international competition judged in Japan by Akio Toyoda.
The 2015 competition theme is "Your Dream Car" and according to Toyota: "All contestants are encouraged to showcase their imagination and draw the car of their dreams. The car could fly, clean, dive and even save lives, no dream is too small for this competition.
"The competition will be judged by a panel which includes the Toyota SA's creative team and creative directors from a Johannesburg advertising agency.
Entry forms will be delivered to some schools in SA. Visit Toyota SA for more information.