Geely announced that its joint Research and Development Centre with Volvo in Germany will embark on developing "modular architecture and components" for next-generation vehicles. This means we could be seeing Geely and Volvo models sporting similar designs!GOTHENBURG, Sweden - Geely announced that its joint Research and Development Centre with Volvo in Gothenburg, Germany will embark on a “focused program developing a modular architecture and components” for next generation Geely and Volvo cars.According to the automaker: “This newly launched joint R&D Centre is an important step in consolidating the Geely Group's global footprint. In line with our strategy, the Group aims to leverage global technological resources in different business units to build R&D capabilities and teams, enhancing our ability to continuously innovate.”NEXT-GENERATION MODELSThe automaker hopes the modular architecture will help achieve synergies through economies of scale and scope in terms of development, testing, and procurement, without “the slightest compromise on brand value.”Volvo will continue to focus on the premium vehicle market, while Geely will continue to target the mass market.Geely president An Conghui said: "The modular architecture is an important springboard for Geely Group's sustainable development globally and benefits the growth of both Volvo Cars and Geely Auto. The architecture will provide Geely Auto with the tools to improve its products and technology significantly.“Capital investment in the Centre will help drive Volvo’s technological advances. Access to Geely's OEM suppliers in Asia will also be made available to Volvo Cars for procurement optimisation as needed."We have put together outstanding technical and management teams and provided them with first-class working conditions and facilities, to ensure the success of the cross-brand modular architecture strategy."CEO of the new R&D Centre Mats Fagerhag said: "The modular design which allows several different vehicle platforms to be developed from one single architecture has been a proven approach in the industry.“This will ensure tailor-made solutions to multiple brands for various market segments. This joint R&D Centre with its combined strengths will enhance our competitiveness in technological leadership."