20+ vehicles hit by tanker in Alberton

More than 20 vehicles have been hit by a petrol tanker which has gone out of control on the N12 in Alberton.

Van der Linde wins ADAC GT Masters

SA motorsport teen Kelvin van der Linde and team mate Rene Rast have won the ADAC GT Masters 2014 title in Germany on Sunday.

Video: Sexy Kate's Merc carwash

2013-01-31 08:48

SORRY...WHAT WERE YOU SAYING? Above shows Kate Upton promoting the Mercedes-Benz CLA (inset). Just a suggestion for Mercedes - We'd like to see her in less of a supervisory role and getting her hands dirty.

kalahari.com

  • BMW

    Get inside the BMW, the most admired car company. Was R465.95 Now R433.33


    buy now

 
NEW ORLEANS, USA - Mercedes-Benz has turned to celebrities to promote its new CLA with an ad enlisting model Kate Upton, musician Usher and actor Willem Defoe.

The automaker will air commercials featuring the model/actor/artist combo during the Super Bowl at the Mercedes-Benz Superdome in New Orleans on February 3 2013.

SELL YOUR SOUL FOR A CLA?

The commercial, titled 'Soul,' begins with Dafoe as the Devil offering the main character a chance to have the CLA "and everything that goes along with it" in return for his soul.

The Rolling Stones' 'Sympathy for the Devil' plays in the background.

The character goes through a few fantasy scenarios such as being chased by hordes of adoring women, posing with Upton at some red carpet event and even showing up Usher on the dance floor.

The clip ends with the main character declining Defoe's offer after seeing the CLA has a starting price of $29900.

Another commercial featuring the sultry Kate Upton has her appearing in a car wash to promote the new CLA.

Steve Cannon, chief executive officer of Mercedes-Benz USA, said: "We're launching a new product at a new price point that opens up the brand. Advertising the car before its September debut during the Super Bowl, was a "no-brainer" for the company, he said.

Mercedes-Benz lost the US luxury market lead in 2012 to BMW claiming its German rival used "sales engineering" to snatch the lead in December, reports Cannon.

SECOND LUXURY CROWN

Cannon said: "When we beat BMW and we do it straight up because we've out-marketed them, we've got better products than them, that's going to be a victory that I will celebrate."

In December 2012, BMW's US sales surged 39%, vaulting the Munich-based automaker past Mercedes to snatch the luxury-market crown for the second consecutive year.

Cannon said: "There was some engineering, we'll call that sales engineering, to get to a number to say 'We're No. 1.' That's a Pyrrhic victory for me."

BMW sold 281 460 luxury vehicles, topping Mercedes-Benz by 7326, excluding non-luxury models in the US. The two German automakers were vying for the top US luxury-automaker after outselling Lexus in 2011.

Lexus was the top luxury brand in the US for 11 years until natural disasters in Asia curtailed vehicle production in 2011.

Videos:
2013 Kate Upton Mercedes-Benz carwash
2013 Mercedes-Benz CLA advert - Soul

NEXT ON WHEELS24X
Read more on:    kate upton  |  mercedes-benz  |  advert  |  usher  |  super bowl  |  bmw

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

E-toll protesters burn bills on coffin

'Today we bury a stillborn!' So said Cosatu representatives during a freeway protest in Gauteng during which e-toll account letters were burned on an empty coffin. (VIDEO)

There are new stories on the homepage. Click here to see them.