AUTO VETERAN: Former Hyundai and Ford executive John Krafcik will become CEO of Google's self-driving car project later in September 2015. Image: AP / Tony Ding
California - Google is adding a veteran automotive executive to run its program for developing self-driving cars.
The technology giant says former Hyundai and Ford executive John Krafcik will become CEO of the project in late September 2015.
Krafcik most recently served as an executive at TrueCar, which provides market-based pricing information on new and used cars.
Google is competing with traditional car makers to develop self-driving vehicles.
VIDEO: Google's autonomous car in action
The Mountain View, California, company has been testing self-driving cars near its Silicon Valley headquarters, and more recently in Austin, Texas. Its cars have driven more than 1 million miles on California highways or city streets.
It has promised to deliver a driverless car in five years, but many experts find that timeframe ambitious.
Read: Will autonomous cars curb road deaths?