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Top design awards for Kia Stinger, Soul

2014-07-18 10:49

KIA STUNNERS AWARDED: Kia’s Stinger concept (above) and 2014 Soul have been honoured in the 2014 International Design Excellence Award. Image: AP / Jon Super

LOS ANGELES, California - Kia has built a reputation for stunning designs over the past few years and the Industrial Designers' Society of America has honoured the automaker with two prestige design awards.

Kia received a 2014 International Design Excellence Award in the transport category for both its GT4 Stinger concept and 2014 Soul, earning silver and bronze in recognition that design affects quality of life and promises "significant economic impact through innovation" in categories such as automobiles and transport. The 2014 competition included 2000 candidates from 39 countries.

KIA'S DESIGN FUTURE

Kia US Design Centre chief designer Tom Kearns said: "These IDEA honours are truly a testament to the abilities of the Kia Motors design team.

"The GT4 Stinger was conceived selfishly, but to great effect: we wondered what it would be like for the California-based design team to execute our vision of the ultimate Kia performance car, with a keen focus on drop-dead-gorgeous exterior styling and unparalleled driving dynamics.

"As for the Soul, re-inventing an icon is perhaps the biggest challenge our team has faced. You must offer a fresh take without losing the essence of what made the original so appealing. In each case, we couldn't be happier with the results."

The Kia design team, led since 2006 by Kia president and chief design officer Peter Schreyer, has consistently garnered praise for its innovative work. The 2014 IDEA is the third major design accolade for Kia's second-generation Soul, joining Red Dot and International Design Forum awards.
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