LOS ANGELES, California -The winners of the first VW “Think Blue. World championship” on US soil crossed the finish line in Los Angeles, California after a two-day run involving the world's top 18 light-footed drivers.
LIGHT-FOOT DRIVING'S WORLD CHAMPS: Frank and Ramona Zauft achieved 4.7 litres/100km with the new Jetta Hybrid.
Frank and Ramona Zauft achieved 4.7 litres/100km with the new Jetta Hybrid.
The winners from National championships held around the globe competed in a one-of-a-kind rally: driving from San Francisco to Santa Monica, they aimed to achieve the lowest fuel consumption and also demonstrate their knowledge of ecological sustainability.
On the 650km course through California the participants experienced the new Jetta Hybrid and its different driving modes: from city streets to the curvy Pacific Coast Highway and freeways. The difficult course challenged everyone’s knowledge about fuel-efficient driving, while trying to get the most out of hybrid technology that combines batter and petrol power.
At the LA auto show which opened to the public today (Nov 28 2012) the couple were officially honoured and the new Jetta Hybrid hit the market.
Marketing director of the VW Group and Volkswagen, Jürgen Stackmann, said: “This international competition in fuel-efficient driving showed that eco-conscious driving behaviour can really be fun. It conveys perfectly the spirit of ‘Think Blue and inspires everyone to join us in changing driving behaviour in a way that is easy and fun.”
During the event the drivers had to master several tasks relating to ecological sustainability and “Think Blue”. For example, board games challenged the participants to find the most ecological and economical approach to use renewable energy at a factory – just like the concept of the “Think Blue. Factory.” the approach of VW to reduce factory emissions by 25% by 2018.