Swift sales soar worldwide
REACHING MILESTONES: The Suzuki Swift recorded 3-million sales since its launch worldwide in January 2013.
The global success of Suzuki’s Swift continues, with worldwide cumulative sales of the mini-hatchback reaching three million in January 2013.
The car, launched as a global strategic model in 2004, achieved that number eight years and two months after sales commenced.
After its 2004 debut in Japan production and distribution was soon extended to other countries, among them Hungary, India and China. A second generation was launched in 2010, adding further eco-efficiency and dynamic appeal to the car.
Today the Swift nests in more than 120 countries and its sustained sales success has been emphasised by its numerous awards and accolades not only in Japan but also in other countries. It's been honoured with Car of the he Year titles in Europe, India and several other countries.
Most recently it was the small car winner in the 2012 Automobile Association New Zealand Motoring Writers Coty – considered the country’s most significant automotive award.
The recognition followed only days after the Swift Sport was a category winner in the AMI Insurance and New Zealand Autocar magazine awards. The Swift is the No.1 seller to private buyers in New Zealand.
The car has also been a sales success in South Africa, where 6536 have been sold (to February 2013) while monthly sales average 118. Swift sales represent 29% of total Suzuki car sales in SA.