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Subaru rolls out 15-millionth Boxer unit

2015-02-20 13:03

STILL GOING STRONG: Subaru is celebrating 2015 as the year it produced its15-millionth boxer engine (inset) - 49 years after the first was was fitted to a Suburu 1000 (above). Images: Subaru

TOKYO, Japan - Subaru is using February 2015 to celebrate the production of its 15-millionth boxer engine 49 years after the first - now trademark - horizontally-opposed four-cylinder was slotted into the engine bay of a Subaru 1000.

The previous month it was celebrating is 14-millionth symmetrical all-wheel drive system.

‘TWO FUNDAMENTALS’

Subaru Southern Africa's marketing manager Ashley Lazarus said: "The two engineering fundamentals - boxer and Symmetrical AWD - are the very essence of Subaru. They underpin our dynamic advantage, enhancing driving pleasure and safety to give our vehicles an exceptional breath of capability.

"It's a combination of which no other brand can boast."

More than 22 000 Subarus have been sold in South Africa since 1992 and the automaker believes more than 80% are still registered. All, with the exception of the BRZ coupe, have the low-slung boxer engine with all-wheel drive.

Lazarus added: "With activity across most of our models, 2015 is going to be another busy year for us. We grew our volumes in 2013 and 2014 - in both years by double-digit percentages -  and expect further sales growth this year as we refine our model range.

"We've just announced a new Outback - which will reach showrooms in March 2015 - with a new Legacy to follow and further product enhancements coming through on all other models.."

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