FAST SELLER: A limited-edition range of Volvo's new XC90 SUV sold out in less than two days as part of an internet-based promotion. Image: Volvo
LONDON, England - The First Edition of the all-new Volvo XC90 – 1927 individually numbered cars only available for sale via digital commerce – was sold out 47 hours after it was released at 3pm on Wednesday (Sept 2 2014).
Most of the cars were reserved within an hour from sales start. At its peak, seven were being sold every minute. UK customers secured 55 of the First Edition models, which will be delivered in April 2015.
No so far behind was South Africa, with 23 orders! They are expected to arrive in May 2015, about three months before the rest of the range.
Alain Visser, the Volvo Car Group’s senior VP for marketing, said: “We are very pleased, but not really surprised. The huge interest in the XC90 escalated to astronomical levels after the world première a week earlier.”
The innovative sales launch saw the 1927 First Edition cars – the number available celebrating the year that Volvo was founded – were only available through the Volvo website. Each unit is top-end equipped and carries a sill-plate bearing an identification number and a special badge on the tail hatch.
Visser added: “The first buyers signed up for their favourite number in milliseconds. The rapid response confirmed that the XC90 is a truly iconic model. The First Edition will become a collector’s item.”
The cars have a black exterior and eight-spoked, 21”, inscription wheels, amber nappa lealther upholstery, a black leather facia and walnut inlays. UK First Edition models will have a high-performance diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrains – a D5 twin-turbo capable of 167kW driving through an eight-speed auto transmission.
The tablet-like touch screen, Volvo says, “is one of the most striking features in the all-new XC90”. “The heart of the all-new in-car control is virtually button-free and represents an entirely new way for drivers to operate a car and access a range of Internet-based products and services.”
A Bowers & Wilkins audio system includes a 1400W D amplifier, 19 speakers and the latest sound processing software and what the automaker claims is the most comprehensive and technologically sophisticated safety package available.