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Social media key to road safety?

2012-12-12 08:25

TAKING ACTION: The Royal Society for the prevention of accidents is being pro-active in its quest to reduce the number of road deaths in the UK by exploring methods of delivering cost-effective road safety programmes.

LONDON, England - A road safety seminar lifting the lid on new ways to help deliver cost-effective road safety will be hosted by the Royal Society for the Prevention of Accidents.

Anybody from SA going - The Cape's Robin Carlisle, perhaps?

With road deaths in the UK showing their first increase since 2003 and with significantly reduced resources available for road safety, the RoSPA seminar will examine the potential for new technologies, engagement methods and ways of working.


It will be held in Birmingham, central England, on March 7 2013 and be sponsored by ’s car child-seat manufacturer Britax, the safety charity’s 78th annual gathering for road safety researchers, practitioners and policymakers. The programme will explore:

• The power of using social media to spread road safety messages.
• The benefits of adopting black-box technology to record driver behaviour – especially young and at-work drivers – monitoring braking, acceleration and location
• The implications that the UK’s new public health framework, focused on the new Health and Wellbeing Boards, will have on the setting and delivery of road-safety objectives in England.

Guest speakers who will outline presentations on the above themes will include Kevin Clinton, road safety manager at RoSPA, who will reveal how black-box technology can be harnessed to improve safety for vulnerable road users.

Others will speak on drinking and driving.

Kevin Clinton, RoSPA’s head of road safety, said: “The 2011 figures show that road deaths in the UK rose by 3% from 1850 in 2010 to 1901 in 2011. By comparison, unofficial estimates put the South African road kill at 20 000.

“These figures must be taken as an opportunity to revise the way we work to make roads safer," Clinton said. "It's a chance for road safety professionals and the new ministerial team at the DfT to come together to discuss the way forward.”

Clinton concluded: “As road safety practitioners continue to be asked to do more for less this seminar will be examining how effective results can still be achieved, looking at new technologies, engagement methods and ways of working.

"It is not to be missed.”

Read more on:    road safety

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