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Six-millionth Landy rolls off the line

2015-04-21 08:29

LANDMARK LANDY IN CHINA: Land Rover's six-millionth SUV is on show in China. Image: Land Rover

  •   • Six millionth Land Rover 
  •   • Special graphic debuts in China
  •   • 45th anniversary of Range Rover
  • Land Rover is celebrating the production of its landmark six-millionth vehicle, a Range Rover LWB Vogue SE, by giving it a unique design feature.

    The Range Rover, built at the automaker's Solihull facility in England, has been fitted with a bespoke puddle-light graphic to signify its unique status.

    The luxury SUV takes centre stage at the automaker's stand at the 2015 Shanghai auto show in China showcasing its one-off motif, which replaces the standard Range Rover silhouette projected by the vehicle’s puddle lights.

    LOGO PROJECTION

    The automaker said: "The image is created by an inscribed lens within the side-mirror mounted downlight and displaying the Land Rover logo and landmark figure.

    "The illuminated graphic, which is the width of a grain of rice, is projected through a magnifying lens onto the ground every time the vehicle is unlocked in an image which is 80cm in diameter."

    This same graphic was projected on to the wall of the Solihull manufacturing facility to mark the moment when the 6th-million vehicle rolled off the production line.

    GROWTH OF SALES

    Jaguar Land Rover director of group sales operations, Andy Goss, said: “For 67 years Land Rover has been building the world's most capable all-purpose vehicles.  Over this period, a range of ground-breaking innovations and technologies have blended great design, refinement and unmatched all-terrain capability.

    “It’s fitting that the 6th-million Land Rover to be produced is a Range Rover, since this year marks the 45th anniversary of the original Range Rover’s launch and the vehicle remains peerless. With the growth of sales in China since the latest version of the Range Rover was introduced in 2012, it is entirely appropriate that this landmark vehicle is destined for a Chinese customer.”

    The special Land Rover debuts on the Land Rover stand at the Shanghai Auto Show, and will subsequently feature in a number of celebration events being staged in China to mark Range Rover’s 45th anniversary.

    BODY SHOP

    The six-millionth vehicle was built at Land Rover’s Solihull facility, where the company has been producing its world-famous SUVs since 1948. The factory has undergone a significant transformation in recent years, almost trebling production and doubling its workforce.

    It boasts Europe's largest aluminium body shop, producing the biggest single aluminium pressing of any vehicle for the Range Rover – weighing only 7kg.

    The original Land Rover Series I was unveiled at the Amsterdam Motor Show on April 30 1948, so this month marks the 67th anniversary of the brand.


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