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Scoop: Focus stuns Ford

2005-08-31 07:26

New Focus a big hit

John Oxley

This was confirmed by Ben Pillay, general manager communications and government affairs at Ford Motor Company of South Africa, who said he expected Focus production would ramp up from a current output of around 1 000 cars a month to 2 000 from next year.

He said initial targets from Ford Australia had indicated sales of around 1 200 a month.

However, Ford Australia president Tom Gorman has been quoted as saying the company "under-called" the rapid growth of the small-car segment in Australia.

Part of the reason for the growth in small cars in Aus. has been high fuel prices and more competitive pricing.

Ford Australia has sold 1 900 Focuses since the car went on sale in June, with a YTD total of more than 5 600.

However, Pillay assured Wheels24 that increased supply to Australia would not affect the supply of vehicles to South African dealers.

  • The Ford SA Focus export programme forms part one of three contracts announced last year with a total investment value of R1-billion.
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