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2013-02-11 11:07

BRAND LOYALTY SHINES FOR SUBARU: Subaru comes out tops in customer satisfaction as it is named South Africa's most loved automaker in a 2012 survey.


Video: 2013 Subaru Forester

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Subaru is readying its new Forester wagon for the Japanese market. Check out the new model in action destined for South Africa later in 2013.

For the second consecutive year, Subaru has been voted as the most loved automaker in South Africa, according to RamsayMedia Research Solutions SA AutoBrand Survey 2012. endearing

The automaker has enjoyed a loyal support from its owner base over its 20 years in SA.


The survey evaluates vehicle satisfaction, dealer professionalism, staff friendliness, courtesy car availability and technical problems. In its 2012 survey, Subaru out-performed considerably larger automaker.

The Japanese automaker earned top marks in areas such as "keeping promises, customers’ vehicles being properly cleaned, manager availability and vehicles being ready on time."

Do you agree with the survey results? Should another automaker claim the "most loved" title? Email us and we'll publish your thoughts - or use the Readers' Comments section below...

Read more on:    south africa  |  survey  |  subaru

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