WHAT A YEAR! Porsche had a record sales year in 2016. Image: Wheels24 / Janine van der Post
Dubai - In 2016, Porsche AG far exceeded its 2015 sales record, claims the automaker.
The Stuttgart-based sports car manufacturer delivered a total of 237 778 vehicles around the world, some 6% more than the previous record. The key drivers of growth were Europe, the USA and China. The Macan and the new 718 Boxster had a particularly positive effect on the result.
The positive response to the new Panamera provides an additional boost.
Porsche sales in SA
The Porsche Cayenne was Porsche SA's best-selling model in 2016, according to Naamsa. It sold a massive 576 units, followed by the Boxster/Cayman on 300. The legendary 911 sold 296 units and the Macan 217.
Porsche's luxury sedan, the Panamera, only found 20 new owners.
So according to the National Association of automobile manufacturers South Africa (Naamsa) figures, a total of 1409 new Porsches were sold in SA in 2016.
Porsche's global performance
Oliver Blume, chairman of the executive board of Porsche AG, said: “Our strong product range has enabled us to once again exceed the high levels from the previous year. Porsche is synonymous with emotion and quality. The positive trend in the global markets confirms how enthusiastic our customers are."
However, he adds that exclusivity is more important to Porsche than sales targets. Detlev von Platen, member of the executive board responsible for sales and marketing, gives further reasons for this clear growth: “The strength of the brand and the exceptionally motivated dealership network, which we have continued to expand”.
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There were 12 848 deliveries of the 718 Boxster, exceeding last year's result by 9%. Meanwhile, the legend of the Porsche 911 continues: with a total of 32 409 models delivered, sales of the 911 once again grew by 2%, helping it to maintain its special position in the market for exclusive sports cars.
The Macan reinforced its position as the best-selling Porsche with 95 642 vehicles delivered, representing an increase of 19%.
In the sales regions, Europe surpassed last year's excellent result by 5%, delivering 78 975 vehicles. Germany remained stable at 29 247 vehicles delivered (+1%). Porsche has also continued its success story in the USA, where last year the company delivered 54 280 models, 5% more than in 2015.
After the great success of the Porsche Experience Center in Atlanta, Porsche reinforced its presence in the key American market by opening a second site in Los Angeles in November 2016.
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China is once again the strongest individual market, with a total of 65 246 vehicles delivered - an increase of 12%. Porsche is responding to the good level of demand by further expanding its dealerships and it plans to open a Porsche Experience Center in Shanghai in 2017.
The coming weeks will see the launch of the completely redeveloped second generation of the Panamera in the USA and China. The shooting-brake version - the Panamera Sport Turismo - will celebrate its world premiere in March at the Geneva Motor Show.