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'A ray of sunshine in the new car market' - Ford SA

2017-08-02 14:48

Image: Ford SA

 • Highest Ranger exports for the year - 6452
 • Strong sales from Fiesta, EcoSport
 • 11.9% share of total industry 

Pretoria - South African new vehicle sales showed encouraging year-on-year improvements in July 2017.

Having sold a total of 5561 vehicles locally, Ford claimed an 11.9% share of total industry sales for the month which ended on 46 719 units. The Silverton-based company currently holds 12.4% market share year-to-date.

The Ford Ranger continues to be one of South Africa's top-selling vehicles overall, recording 2300 sales in July. Year-on-year, Ranger sales have increased by 4.4% compared to 2016. The locally-built bakkie also achieved its second-best export volumes with a total of 6452 vehicles shipped to markets in Europe, the Middle East and Africa. 

Last month proved to be a good period for the EcoSport 851) and Fiesta (998). Interest in Ford's muscular Mustang continues unabated, with a 62 models finding homes.

Neale Hill, Ford's director of marketing for sales and service, said: "There was definitely a ray of sunshine in the new vehicle market during July 2017 with the overall industry sales improving by 4% compared to July last year. 

"However, based in the current economic and political climate, and the lack of business and consumer confidence, we still expect the industry to remain relatively flat for the balance of the year.

"Affordability and overall value for money are becoming ever-more important considerations for consumers and fleet customers alike. The challenge for manufacturers is to offer competitive pricing and total cost of ownership, while also meeting the demand for even greater levels of quality, technology, refinement, efficiency and safety."


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