FLIGHTING FOR MINI: Cape Town International Airport has the first live Instagram billboard created to punt its new two-door hatch. Image: BMW
CAPE TOWN, Western Cape - Travellers using Cape
Town International Airport should look out for what is claimed to be the first live
Instagram billboard in South Africa.
The novel advertising idea is on the exit road from the airport and features a
life-size glass-fibre two-door Mini hatchback and below it a live feed Min South Africa’s Instagram page.
Kabelo Rabotho, genral manager of Mini SA, said: “Mini is about innovation and we're always looking for fresh ways to
engage with our customers. Instagram is the fastest-growing
social media platform and what makes this particular billboard unique
is that such a concept had never been executed before."
To enable the viewing of the comments placed by users on Instagram,
application pulls the live feed through the Instagram application programming interface directly to the screen.
"The billboard," Rabotho believes, "is a great visual tool that allows for
immediate engagement with Instagramers at the airport."
The billboard will be live until the end of