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2014-01-02 11:51

DON’T DRINK AND DRIVE: The NHTSA has spent R78-million in an advertisement campaign featuring Robocop in a bid to curb drinking while driving. Image: YouTube

The US National Highway Traffic Safety Administration has piggy-backed on the new Robocop film due to be released in February 2014. The agency hopes to curb drunk driving by turning to the popular 1980's robotic officer.

Watch the Robocop 'Get sober or be pulled over' ad

In a video posted on YouTube, the NHTSA said: "This holiday season, cops are stepping up their mission to protect the streets from drunk driving. And they're using the future of law enforcement to help...RoboCop is here. Remember, drive sober or get pulled over."

The trailer is somewhat weird, with clips of the new Robocop ( played by actor Joel Kinnaman) and Samuel L Jackson. Using material from the movie trailer, the NHTSA has edited it to post a warning to drunk drivers.

In the clip you'll hear some classic 'Robocop' lines such as "Get ready to move in at my request" and "Thank you for your co-operation."

However, judging by the user comments, no one seems to care about the NHTSA's campaign worth the equivalent of R78-million, and they're more concerned about the attempt of reviving Robocop already predicting it to fail in theatres.

Celclus7191 said: "Damn, I'm glad I don't drink and drive. I don't want RoboCop pulling me over for during roadside test...LMAO"

Dave Morrison3 said: "So, if this is what is supposed to stop drunk pieces of garbage from going out and killing someone then 'Stop Gun Violence', sponsored by 'Alien Vs. Predator'; in theaters 1.5.15" isn't that far off.

"Use real examples of why people shouldn't drink and drive. Until then, the carnage will continue."

OcpCommunications said: "The eloquent words of Palmer from John Carpenter's classic 'The Thing' sum up my reaction to this video perfectly.. 'You gotta be f***ing kidding."

"If this is the remake's attempt at satire it failed worse than the combined efforts of 'RoboCop 3', the TV Series and 'Prime Directives'. Man this movie looks like an epic fail. Michael Keaton Why?"

Phoenix said: "If this movie isn't rated 'R', I won't see it. The way he talks is already turning me off."

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