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Renault tops again

2006-01-06 16:39

It secured a 4% share of the global market, and cleared 2.5 million cars sold for the first time.

The overall outcome resulted from contrasting performances, with group sales growing by more than 21% on the international stage as sales on European markets dropped by 4.1%.

In 2005 the European car market was characterized by a stable market in Western Europe and a drop in sales in Central Europe.

In a very competitive environment, Renault pursued its selective commercial policy, maintaining its place as leading brand for cars and LCVs with a market share of 10.3% for sales down by 4.6% compared to 2004.

Thanks to Logan, Dacia had a remarkable performance in Europe with 30 425 sales.

Outside Europe, the three brands Renault, Dacia and Renault Samsung Motors contributed to the vigorous growth of its sales results:

- Dacia sales soared by 45.2% as Logan scored successes on all its markets.

- In Korea, the launch of the renewed versions of SM3, SM5 and SM7 allowed Renault Samsung Motors (RSM) to conquer new market share, increasing its volumes by 40%.

- Finally, the Renault brand increased its sales by 11.4%.

Renault top selling models outside Europe were Mégane, Clio and Thalia.

Renault maintained its position as leading brand for cars and LCVs on the European market in 2005.

In the context of exaggerated competition with elevated commercial activity on the part of its competitors, Renault pursued a strategy founded on a selective commercial policy centred on the reinforcement of its profitability rather than growth of its market share.

In 2005 Renault held a 10.3% share of the passenger car and LCV market in Western Europe. Registrations of passenger cars fell 5.6% to 1 405 232 units, while LCV registrations rose by 1.3% to 294 603 units.

Renault confirmed its position as leading brand on the French market, securing a 26.8% share with 665 994 passenger car and LCV registrations in 2005. Renault has four models in the top 10, with Mégane in the number-one spot.

Renault also held on to its top ranking on the passenger car markets in Spain (12.3%), Portugal (14.2%), and Belgium-Luxembourg (11.4%). Still the number-one imported brand in Germany with 5.2% of the market, Renault ranked fourth in Italy, with 6.6% of the market, and in the UK with 7.1%.

Mégane was once again the top-selling model in Western Europe in 2005. With 619 462 passenger cars sold, Mégane had a 12.5% share of the C segment and a 4.3% overall market share.

Since its launch in 2002, 1 795 675 Méganes have been registered in Western Europe. Mégane is the top-selling car in France, Belgium, Spain, the Netherlands and Portugal, and number two in Switzerland.

Available in five-seat and seven-seat versions, Scénic remained the undisputed leader in compact minivans, accounting for 20.9% of sales in the category.

Clio, with the launch of Clio III in October 2005, is at the top of its segment in the fourth quarter of 2005. In this period, Clio III, having been elected Car of the Year 2006, has already accounted for 66% of all Clio sales.

Modus, despite lower volumes compared to its original ambitions, is second in its category in Western Europe with a 4.1% share of the B segment in 2005. Modus has sold worldwide 237 685 units since its launch.

Kangoo was the second-ranked leisure vehicle with 52 629 sales in 2005.

A new version of Laguna was launched in March 2005 on the D segment (upper midrange), which continued to slow in Western Europe as volumes declined by 2.6% in 2005. 102 400 Lagunas were registered in Western Europe in 2005.

Espace, in its fourth year of sales, and despite a drop in volumes compared to 2004, maintained its position as number-one MPV, with 18.4% of the market and 48 969 units registered ? 16 000 more than its nearest rival.

Benefiting from a new version launched in April 2005, Vel Satis totaled 7 402 sales.

Renault kept its top position in the LCV market with a share of 14.6%. Boosted by a successful line-up, registrations climbed by 1.3% in 2005 to 294 603 vehicles.

Kangoo Express was the top-selling small van in Europe, claiming market share of over 5%.

The Trafic and Master vans confirmed their commercial appeal as sales surged by 11.7% for Trafic and 11.1% for Master in 2005.

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