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Pumpin! One-off Lexus lights with pulse

2015-07-24 08:07

SHINING EXAMPLE: This one-off Lexus RC F coupe is the result of a collaboration between Lexus Australia and creative agency M&C Saatchi. Image: Lexus

  Gallery

2014 Lexus RC F coupe

2014-01-10 09:15

Lexus will reveal its new RC F coupe at the North American International Auto Show in Detroit on January 14. We have gallery images!

MELBOURNE, Australia - Driving a great car can stimulate the senses and quicken the heartbeat. Now Lexus has created a global first - a vehicle that directly translates the driver’s heart pattern into a striking visual display across the bodywork.

The one-off RC F high-performance coupe is the result of a collaboration between Lexus Australia and creative agency M&C Saatchi that has integrated various technologies into the car to monitor the driver’s heartbeat and use the data to send an electric charge through the bodywork.

SMART BILLBOARDS, TOO

The body panels have been finished in an electro-luminescent paint produced by US specialist Luminor. It reacts to the charge with an intense glow, pulsing in the same rhythm as the driver’s heartbeat.

Sean Hanley, Lexus Australia’s chief executive, said: “This latest concept follows other innovative projects we have developed, among them smart outdoor advertising billboards that respond to the car you’re driving and the Lexus Hoverboard.

“The heartbeat car also links to another key part of Lexus – high-performance vehicles – via our F models and the emotional responses a machine such as the RC F can inspire in a person.”


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