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2013-11-12 11:40

TECHNO DELIGHTS: Nissan used thousands of images submitted by customers worldwide to unveil its new Qashqai. Image: Newspress

LONDON, England - Nissan has unveiled its second-generation Qashqai earlier in November, but the world debut was done in spectacular fashion.

The automaker had been counting down to its dramatic event for months and when the day arrived, the crossover SUV was unleashed with a social-media experience to wow the crowd – both online and at the grand unveiling.

Watch the Nissan Qashqai unveiling

Nissan created a unique live experience that allowed fans from around the world to share their passion for technology. The automaker partnered up with Wired, MyModernMetropolis and ItsNiceThat to discover what inspires their readers.

Through a Facebook app and series of hashtags, users could submit photos that fitted three Qashqai-related themes: Urban life, tech inspiration and the future with one lucky entrant winning a trip to the Tokyo Motor Show.

The automaker created a unique digital mosaic of landscapes, technologies and styles that inspired users worldwide.

More than 3200 images were uploaded in just two weeks by users in five different countries and were used to form the centrepiece of the new Qashqai unveil.

Nissan said: “Broadcast live across the Internet, the awe-inspiring multi-media display portrayed a dramatic visual timeline of ground-breaking communications technologies.”

The on-screen journey transported the audience through a virtual cityscape, made up of famous landmarks from around the world, en route to the unveil venue at 3 Mills Studio in London, UK where the audience witnessed the mapping show on a 15m-wide 3D set.

Nissan's head of social and digital engagement David Parkinson said: "Unveiling the next generation crossover to the world would be unthinkable without calling on the help of the two-million owners of the original model that pioneered the crossover.

The Nissan Qashqai is the ultimate expression of Nissan's brand, Innovation that Excites, and by involving our customers we were able to unveil the all-new model in style!"

Read more on:    nissan  |  england  |  london  |  social media

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