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LONDON, England - In May 2015 Wheels24 reported that Rolls-Royce had named its new convertible - the Dawn.
A month later and the new convertible was spotted undergoing testing.
The Dawn, the automakers said, is the next step in the renaissance of Rolls-Royce cars which began in 2003 with the launch of the Phantom and subsequent introductions of the Ghost and Wraith.
NEW ROLLS CONVERTIBLE
Just as the Phantom has coupe and convertible variants, the latter dubbed a Drophead Coupe, it is only natural Rolls-Royce would launch similar two-door versions of its smaller Ghost sedan.
The first of these, a Ghost coupe, has already been launched in the form of the 2014 Wraith. The Ghost convertible will be called the Dawn.
Spy images reveal the new car with an undisguised soft-top. The Dawn is scheduled to debut later in 2015 year.
IMAGE GALLERY: 2015 Rolls-Royce Dawn
Essentially a soft-top version of the Wraith, it will likely use a twin-turbo 6.6-litre V12 engine.
NEW DAWN FOR ROLLS
Torsten Mueller-Oetvoes, Rolls-Royce CEO, said: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. It will be the most social of super-luxury cars for those beautiful people who wish to bathe in the sunlight of the world’s social hot spots.”
Mueller-Oetvoes adds that the Dawn will be targeted at younger buyers who may never have considered a Rolls-Royce before. The 2014 Wraith is said to have already lured in new buyers to the brand.
FIRST USED IN 1949
The new car revives a famous and rare Rolls-Royce moniker first used in 1949 - Silver Dawn - but until now applied only to 28 very special drophead bodies assembled from1950-54.
"It was", Rolls says, "a new beginning for Rolls-Royce at that time. The original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body.
"The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity."
INSPIRED BY A CLASSIC: Pictured here is a 1952 Roll-Royce Silver Dawn, one of the rarest cars in the world and muse for the new Roll-Royce Dawn. Image: Rolls-Royce
