KIA SOUTH AFRICA'S NEW PR: Kia South Africa has appointed Christo Valentyn as its new PR and product manager. Image: Kia
JOHANNESBURG - Kia Motors South Africa announced that Christo Valentyn has joined the automaker as its public relations and product marketing manager in August 2014.
The automaker said: "With more than a decade of experience in journalism, strategic communications and events management, Valentyn brings a wealth of knowledge and expertise to the Kia brand, most notably with regards to the South African motoring media landscape.
Working mostly as a freelance journalist for a variety of motoring and lifestyle publications, he has spent the past two years as editor of 'Car & Leisure magazine'.
Valentyn also served on the executive committee of the South African Guild of Motoring Journalists (SAGMJ) since 2011, charged with the Motoring Journalist of the Year portfolio (since 2011) and the WesBank/SAGMJ Car of the Year competition (since 2012).
His move to Kia Motors was preceded by a term as Chairman of the SAGMJ.
Kia SA's marketing director David Sieff said: "I'm excited to have Christo (Valentyn) on the marketing team, and look forward to his contribution to the Kia brand. His responsibilities will touch on all aspects within the marketing function, and I see him taking our communication and engagement to a new level."