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Need parts? JLR to launch heritage division

2015-04-14 09:03

PRESERVING ITS HERITAGE: Land Rover will offer original parts for a variety of its heritage models, such as its 1970 Range Rover Classic (pictured here). Image: Newspress

WHITLEY, England - Jaguar Land Rover will launch its new Land Rover Heritage division at the 2015 Techno Classica show in Essen, Germany from April 15 to 19.

Complementing the new Jaguar Heritage division, Land Rover Heritage will, the automaker says, offer original parts for a variety of models out of production for more than a decade.

Body, trim and extended servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage supplies salvage and extended service parts to ensure customers’ cherished cars are maintained to the highest possible standard.

GENUINE PARTS

For Series l, ll and lll, selected Land Rover Heritage Parts are available and the brand will gradually re-introduce more original part numbers – all made using original tooling methods and all items supported under warranty.

Land Rover Heritage forms part of Jaguar Land Rover’s special operations division and has been created to support the brand’s passion in preserving its classic vehicles and supporting its customers.

With production of its Defender in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their cars, the company says, by ordering genuine Land Rover Heritage Parts through Land Rover’s global network of retailers.

Managing director of Jaguar Land Rover special operations, John Edwards, said: “We're delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support the Land Rover Heritage.”

The centrepiece for Land Rover at Techno Classica will be an iconic first-generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.

The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives – launching later in 2015.

ICONIC RANGE: Genuine parts can now be bought for the 1970 Range Rover Classic. Image: Newspress



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