Senna portrait made from old jeans

The Autosport International show in the UK in January will be packed with racing stuff but pride of place will go to a portrait of Ayrton Centre created with old pairs of jeans.

Diamond anniversary Astons - but only six

Aston Martin in the UK has commission six - just six - ultra-special Vanquish models to celebrate six decades of manufacturing at the now heritage site Aston Martin Works.

Micra launches unique campaign

2012-12-19 09:52

MANY MICRA'S: The "My ride, my rules" campaign kicked off on December 15 and encourages people to embrace their creative side.

Nissan SA has embarked on a new journey with a “My ride, my rules” campaign for the Nissan Micra.

The campaign will be hosting a variety of activities across the country at the most popular holiday spots. A design competition is also poised to bring a multitude of individual character traits to the car, with the grand prize a personalised new Micra.

Image gallery

Holidaymakers who find themselves in Johannesburg, Durban, Bloemfontein, Plettenberg Bay or Cape Town can expect a few surprises this month as the campaign’s activations will see a host of diversely-styled Micras available on display at various hot spots.

FESTIVE FUN

Among them will be Sandton City in Johannesburg, the Waterfront in Bloemfontein, Ballito and Umhlanga beaches in kwaZulu-Natal and Plettenberg beach in the Western Cape. The “My ride, my rules” Micra will also attend neon lights festivals in Plett and Cape Town.

The design competition is intended to encourage creative individuals to design their very own Micra via a smart microsite available on Facebook.

In January 2013 the “My ride, my rules” campaign will move on to radio and February will see the start of the academic year at campus activations. The finals will be in March 2013 and the winner named thereafter.

The campaign, which started on December 15, 2012, can be followed on Facebook or via the #NissanMicra hashtag on Twitter.

For more information, visit the website.


NEXT ON WHEELS24X
Read more on:    campaign

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

Bakkie crash: Another TEN killed

Ten more people have died in yet another bakkie crash, this time in North West. When will the ANC start to enforce laws that prohibit the carriage of humans like animals?

There are new stories on the homepage. Click here to see them.