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Merc, Laureus help children through sport

2015-04-15 07:34

A WORTHY CAUSE: A special edition Mercedes-Benz SLS AMG GT3 has been sold and the money donated to the Laureus Foundation. Image: Quickpic

JOHANNESBURG, Gauteng - Following the announcement by Mercedes-Benz that it is donating R3-million to the Laureus Sport for Good Foundation in South Africa, the automaker says it's expanding its worldwide involvement.

In the run-up to the Laureus World Sports Awards, to be held in Shanghai on Wednesday (April 15), the automaker announced an initiative with Laureus in China to improve the lives of disadvantaged children and young people in China through joint sport projects.

The initiative between Mercedes and the Laureus Sport for Good Foundation South Africa was announced in March 2015.

HELPING FUTURE GENERATIONS

The automaker says the Laureus Sport for Good Foundation uses sport to address the social problems of children and young people throughout the world. The Foundation is currently promoting more than 150 social sports projects all over the world - a number which is continually rising.

Mercedes says it's following the mission of former President Nelson Mandela, who declared at the first Laureus World Sports Awards in 2000: "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair."

Mercedes-Benz South Africa vice-president for corporate affairs, Mayur Bhana, said: "Our involvement with the Laureus Foundation in South Africa spans more than 15 years. Laureus offers inspiration to young and vulnerable people in disadvantaged communities to turn their dreams into reality through hard work and determination.

"Sport also provides opportunities to learn valuable life-skills that can be applied to all areas of their lives."

To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special Edition was presented to the foundation. Another 16 vehicles, each representing one year of the Laureus Foundation's existence, are to be auctioned off for the Laureus Sport for Good Foundation. The proceeds will go to the "Hope School Programme", a new Laureus project in China.

An additional R3-million was donated to the Foundation when an AMG customer bought a SLS AMG GT3 100th model of the sport racing car as a Laureus special edition.



Read more on:    mercedes-benz  |  gauteng  |  johannesburg

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