Mazda has embraced the ever-growing smartphone technology trend to enhance communication with fleet decision-makers and company-car drivers.Leading the way is a "made for smartphone" website - Mazda’s fleet-specific mobile phone website which went live this month - has been developed to make access and usage efficient and straightforward. Mazda believes it is one of the first fleet-specific mobile phone websites to be launched by a motor manufacturer.COMMUNICATION IS KEYMichael Stewart, fleet and used car marketing manager at Mazda UK, said: “Technology and methods of communication are changing rapidly and the fleet-dedicated initiatives we are introducing enable two-way interaction with existing customers and prospects at times convenient to them and while they are on the move.“Few, if any, automakers have a dedicated fleet site designed for smartphone use. Most sites are not designed for mobile phone use and many use incompatible technology.“We already use electronic methods of communication such as e-mail to interact with our corporate customers and in turn they use similar ways to contact Mazda. As many of the messages communicated are accessed via a smartphone, we felt it was vital to provide our customers with a dedicated mobile site designed to make interacting with Mazda even easier.”The site contains up-to-date details on the comprehensive Mazda range including images and video footage, a section on new models such as the recently launched Mazda CX-5, special vehicle offers, information on Mazda contract hire and details on how to contact the Mazda Corporate Support Centre and the marque’s franchise dealer network. “For busy fleet managers and company car drivers the fleet mobile site is packed full of information that can be accessed at a time convenient to them,” Stewart said.