GENEVA, Switzerland - One man stood out as auto industry leaders gathered in Geneva this week to fret about how to cram more software and electronics into their vehicles.
Group Lotus boss Jean-Marc Gales is not preoccupied by the future of self-driving cars since his customers have no intention of ever surrendering the wheel to a computer - and because the loss-making British sports-car maker's survival is a more imminent concern.
Gales admitted in an interview that while defiantly analogue models such as its newly upgraded Evora flagship may eventually get more digital controls, the priority was a return to Lotus's lean essentials, which means no unnecessary gadgets.