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Lotus CEO leans towards SUV - not tech

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<b>BACK TO BASICS:</b> Group Lotus boss Jean-Marc Gales is not preoccupied by the future of self-driving cars. <i>Image: Newspress</i>
<b>BACK TO BASICS:</b> Group Lotus boss Jean-Marc Gales is not preoccupied by the future of self-driving cars. <i>Image: Newspress</i>

GENEVA, Switzerland - One man stood out as auto industry leaders gathered in Geneva this week to fret about how to cram more software and electronics into their vehicles.

Group Lotus boss Jean-Marc Gales is not preoccupied by the future of self-driving cars since his customers have no intention of ever surrendering the wheel to a computer - and because the loss-making British sports-car maker's survival is a more imminent concern.

Gales admitted in an interview that while defiantly analogue models such as its newly upgraded Evora flagship may eventually get more digital controls, the priority was a return to Lotus's lean essentials, which means no unnecessary gadgets.

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