Win with TomTom!

Be a part of our 2014 Tyre fitment survey and stand a chance to a win a TomTom Runner GPS watch. Enter now!

Win with Mitsubishi Mirage!

To coincide with the launch of its Mirage hatchback, Mitsubishi is giving away two Mirages with insurance for a year!

James Bond: The Spy Who Loved Cars

2012-12-12 11:34

AN ICONIC BOND The world's favorite secret agent has been honored by the The Motor Industry Public Affairs Association for an outstanding contribution to public relations and raising the profile of vehicles through film.

 
LONDON, England - James Bond has won a prestigious award for his efforts in promoting the motor industry on film through the past half-century.

The world’s largest network of professional motor industry communicators, MIPAA, presents its annual Chairman’s Award for an outstanding contribution to public relations. Other winners have been Boris Johnson, Robert Llewellyn, Chris Evans, Ken Gibson, Lord March, Ewan McGregor / Charlie Boorman, and, yes, Jeremy Clarkson.

Ben Collins (aka The Stig), stunt driver for the latest Bond movie, 'Skyfall',  accepted the award on behalf of Eon Productions. “Eon has enjoyed a long and close relationship with the motor industry," Collins said, "and 'Skyfall' is the latest example of how vehicles represent a key element in the franchise. We look forward to more fast-paced adventures ahead.”

RAISING THE PROFILE OF VEHICLES

MIPAA Chairman Al Clarke praised Eon for its global showcase of vehicles: “Bond has probably done more to raise the profile of vehicles than any other single character in the history of film. He has driven and crashed his way through a fleet that would make any insurance broker weep, let alone Q.

"Along the way Eon has given a showcase to cars, buses, motorcycles and commercial vehicles of all types to billions of people across the world. The 2012 MIPAA Chairman’s Award is presented to James Bond in recognition of the remarkable visibility given to the wide range of products manufactured by the motor industry.”

The Award was presented on December 11 2012 at the annual MIPAA Christmas lunch, organised in partnership with Newspress.

NEXT ON WHEELS24X
Read more on:    skyfall  |  james bond  |  ben collins

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

COMPETITION

Win with TomTom!

Be a part of our 2014 Tyre fitment survey and stand a chance to a win a TomTom Runner GPS watch. Enter now!

There are new stories on the homepage. Click here to see them.