Earlier in 2013 Mercedes-Benz released an advert demonstrating its Magic Body Control...using chickens. Now luxury automaker Jaguar has responded: "Magic Body Control? We prefer cat-like reflexes." Watch the crazy video!In September 2013, Mercedes-Benz claimed its new S-Class is "the first car capable of detecting road undulations in advance” due to its Magic Body Control.MERC'S CHICKEN CLIPThe automaker said: “If the camera in the windscreen detects unevenness Magic Body Control sets up the active suspension to absorb it. This helps to ensure a unique level of ride comfort.”To help explain its new technology to potential buyers Mercedes-Benz turned to chickens in a quirky, yet educational, video posted on YouTube.JAGUAR RESPONDSIn December 2013, Jaguar released a response to Merc’s chicken advert. Jaguar’s clip shows a faux engineer, erm, dancing with a chicken when suddenly the poor bird falls prey to a nearby Jaguar.The tagline of the advert reads: “Magic Body Control? We prefer cat-like reflexes."Watch Jaguar’s chicken video here!