Porsche Macan: We drive it in Arabia

'Sports car' and 'SUV' don’t go together yet Porsche has managed it with the Macan. Wheels24 traveled to Dubai.

Kia unwraps K4 at Beijing auto show

Kia's K4 turned heads at the 2014 Beijing International Auto Show but Kia SA says the car won't be on its showroom floors.

Jaguar rips Merc's chicken clip

2013-12-18 14:17

‘THAT’S WAS YUMMY, THANKS MERC’: Jaguar responds to Mercedes-Benz chicken advert. That poor bird... Image: YOUTUBE

kalahari.com

  • Jaguar

    One man's struggle to establish the world's first jaguar preserve. Now R806.00


    buy now

 

Earlier in 2013 Mercedes-Benz released an advert demonstrating its Magic Body Control...using chickens. Now luxury automaker Jaguar has responded: "Magic Body Control? We prefer cat-like reflexes." Watch the crazy video!

In September 2013, Mercedes-Benz claimed its new S-Class is "the first car capable of detecting road undulations in advance” due to its Magic Body Control.

MERC'S CHICKEN CLIP

The automaker said: “If the camera in the windscreen detects unevenness Magic Body Control sets up the active suspension to absorb it. This helps to ensure a unique level of ride comfort.”

To help explain its new technology to potential buyers Mercedes-Benz turned to chickens in a quirky, yet educational, video posted on YouTube.

JAGUAR RESPONDS

In December 2013, Jaguar released a response to Merc’s chicken advert. Jaguar’s clip shows a faux engineer, erm, dancing with a chicken when suddenly the poor bird falls prey to a nearby Jaguar.

The tagline of the advert reads: “Magic Body Control? We prefer cat-like reflexes."

Watch Jaguar’s chicken video here!


NEXT ON WHEELS24X
Read more on:    jaguar  |  mercedes-benz  |  usa  |  chicken  |  video

Read Wheels24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining

Inside Wheels24

FEATURED COLUMNIST

300SL Roadster: An automotive Easter bunny

Wheels24 columnist DAVE FALL takes a light-hearted look at what he considers to be one of the best looking cars yet – a 1957 Mercedes-Benz 300SL Roadster. What would your 'dream car' be?

There are new stories on the homepage. Click here to see them.