Gauteng motor show to raise the bar

Calling all petrolheads! The 2014 Gauteng Motor Show promises an action-packed day filled with racing, drifting and more.

Watch this GT-R overtake 16 cars on the first lap!

Porsche, Aston Martin, Audi... Watch Nismo GT-R racer Alex Buncombe crush his opponents.

Jaguar rips Merc's chicken clip

2013-12-18 14:17

‘THAT’S WAS YUMMY, THANKS MERC’: Jaguar responds to Mercedes-Benz chicken advert. That poor bird... Image: YOUTUBE

  • Jaguar

    One man's struggle to establish the world's first jaguar preserve. Now R806.00

    buy now


Earlier in 2013 Mercedes-Benz released an advert demonstrating its Magic Body Control...using chickens. Now luxury automaker Jaguar has responded: "Magic Body Control? We prefer cat-like reflexes." Watch the crazy video!

In September 2013, Mercedes-Benz claimed its new S-Class is "the first car capable of detecting road undulations in advance” due to its Magic Body Control.


The automaker said: “If the camera in the windscreen detects unevenness Magic Body Control sets up the active suspension to absorb it. This helps to ensure a unique level of ride comfort.”

To help explain its new technology to potential buyers Mercedes-Benz turned to chickens in a quirky, yet educational, video posted on YouTube.


In December 2013, Jaguar released a response to Merc’s chicken advert. Jaguar’s clip shows a faux engineer, erm, dancing with a chicken when suddenly the poor bird falls prey to a nearby Jaguar.

The tagline of the advert reads: “Magic Body Control? We prefer cat-like reflexes."

Watch Jaguar’s chicken video here!

Read more on:    jaguar  |  mercedes-benz  |  usa  |  chicken  |  video

Read Wheels24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Inside Wheels24


300SL Roadster: An automotive Easter bunny

Wheels24 columnist DAVE FALL takes a light-hearted look at what he considers to be one of the best looking cars yet – a 1957 Mercedes-Benz 300SL Roadster. What would your 'dream car' be?

There are new stories on the homepage. Click here to see them.